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Hasbro Statistics By Revenue, Demographics, Share And Patents

Joseph D'SouzaBy Joseph D'SouzaFebruary 5, 2025Updated:March 19, 2025No Comments16 Mins Read
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Hasbro

Introduction

Contents

  • Introduction
  • Editor’s Choice
  • Hasbro Current Facts 2024
  • Hasbro Toys and Games
  • Hasbro Financial Statistics 2023
  • Hasbro Global Revenue Statistics
  • Hasbro Revenue in the United States Statistics
  • Hasbro Operating Profit or Loss
  • Hasbro Demographics Statistics
  • Hasbro Share Statistics
  • Hasbro Patents Statistics
  • Conclusion

Hasbro Statistics: Hasbro.Inc. is an international toy entertainment holding organization and a manufacturing company that was launched on 6th December 1923 by Hillel, Henry, and Herman Hassenfeld and had their headquarters in Pawtucket, Rhode Island. Hasbro is the owner of the trademarks and products of the Kennar, Parker Brothers, Milton, and Wizard of the Coast, among others. In Aug 2020, almost 81.5% of the company’s shares were owned by big financial companies. We shall shed more light on “Hasbro Statistics” through this article.

Editor’s Choice

  • Hasbro’s revenue for the twelve months ending March 31, 2024, was USD 4.76 billion, a 16.42% decline from the previous year.
  • In 2023, Hasbro’s annual revenue was USD 5 billion, marking a decrease of USD 850 million compared to the previous year.
  • Hasbro recorded a net loss of USD 1.49 billion for the financial year ended December 31, 2023.
  • Hasbro declared a quarterly cash dividend of USD 0.70 per common share, payable on May 15, 2024.
  • This segment generated USD 2.9 billion in net revenue in 2023.
  • Franchise brands such as Hasbro Gaming, Play-Doh, and TRANSFORMERS contributed USD 3.26 billion (65.09% of total revenue).
  • Partner brands brought in USD 0.69 billion (13.75% of total revenue).
  • Non-Hasbro-branded film and TV accounted for USD 0.54 billion (10.75% of total revenue).
  • Portfolio brands generated USD 0.52 billion (10.42% of total revenue).
  • Revenue from consumer products declined by 19% from the previous year.
  • Entertainment revenues decreased due to strikes affecting film and TV productions.
  • Costs and expenses increased by 20.06% to USD 6.54 billion in 2023, up from USD 5.45 billion in 2022.
  • Hasbro reported an annual operating loss of USD 1.54 billion in 2023.
  • Hasbro was named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute.
  • The company is focused on its “Fewer, Bigger, Better” strategy to improve operations and profitability.
  • Key brands include MAGIC: THE GATHERING, DUNGEONS & DRAGONS, NERF, TRANSFORMERS, and PLAY-DOH.

Hasbro Current Facts 2024

Hasbro has recently made significant changes to its business strategy and operations:

  • They faced pressure from Alta Fox Capital Management, a shareholder owning 2.5% of Hasbro, to spin off Wizards of the Coast as a separate company. Hasbro decided to keep Wizards of the Coast within its portfolio.
  • Hasbro reported significant financial losses, with $1 billion for the fourth quarter of 2023 and $1.49 billion for the full year.
  • In November 2022, Hasbro announced the sale of Entertainment One’s film and TV business, excluding the children’s division, which includes franchises like Peppa Pig. The sale to Lionsgate was completed for $500 million on 27th December, 2023.
  • To cut costs and focus on more profitable areas like licensing and entertainment, Hasbro laid off 1,100 employees, about 20% of its workforce, effective immediately as of December 2023. This is part of a plan to save $350-$400 million by 2025.

hasbro-operating-profit-from-2006-to-2023

(Reference: statista.com)

  • This graph illustrates Hasbro’s operating profit from 2006 to 2023.
  • In fiscal year 2022, Hasbro achieved an operating profit of around $408 million. However, in 2023, the company reported operating losses amounting to $1.54 billion.
  • Hasbro also signed a deal with McFarlane Toys for their Page Punchers line-up, aiming to strengthen their product offerings and market position.
  • Hasbro continues to face challenges in the market despite efforts to streamline its business by cutting unprofitable segments.
  • Hasbro Statistics states that the company reported a 15% decline in full-year revenue for 2023, dropping to $5 billion from $5.86 billion in 2022.
  • The entertainment segment saw the largest decline, with revenue falling by 31% to $659 million in 2023, down from $828.7 million in 2022.
  • This decrease was mainly due to a $1.9 billion operating loss from selling the eOne Film and TV business to Lionsgate.
  • Their total net income from 2019 to 2023 dropped to $0. To recover, Hasbro aims to cut costs by $750 million by the end of 2024.
  • Consumer products revenue also decreased by 19% in 2023, totaling $2.88 billion.
  • Hasbro focused on discontinuing unprofitable licenses and reducing its product offerings by 50%.
  • The company’s unsold inventory now stands at $332 million, down 51% from $677 million at the end of 2022.
  • On a positive note, Transformers/GI. Joe products and the relaunched Furby range performed well during the holiday season.
  • The only segment that showed growth in 2023 was Wizards of the Coast and Digital Gaming, with annual revenue increasing by 10% to $1.45 billion, up from $1.32 billion in 2022.
  • Looking ahead to 2024, Hasbro expects further revenue declines as it continues to restructure its operations.
  • According to Hasbro Statistics, consumer product revenue is projected to decrease by up to 12% this year as the company exits unprofitable markets and shifts to licensing its toy and entertainment brands.
  • Additionally, the Wizards and Digital Gaming segment is forecasted to experience a 5% revenue drop in the second half of the year due to fewer new gaming releases planned for 2024.
  • To mitigate these challenges, Hasbro has raised its target for gross savings to $750 million by the end of 2025, up from the previous goal of $400 million.

These changes show Hasbro’s efforts to streamline operations, refocus on profitable ventures, and navigate challenges such as investor pressures and financial setbacks.

Hasbro Toys and Games

  • Hasbro is well-known for its diverse range of toys and games aimed at different age groups. Some of their popular toy lines include Transformers, My Little Pony, Nerf, Play-Doh, and Mr. Potato Head. They also collaborate with franchises like Star Wars, Marvel, and Pokemon to create toys and games based on these brands.
  • In terms of board games, Hasbro produces classics such as Monopoly, Scrabble, Clue, and Risk, as well as newer games like The Game of Life and Trivial Pursuit. They offer various versions and editions of these games to appeal to different tastes and ages.
  • Hasbro has expanded beyond traditional toys and games by introducing innovative products like the Tooth Tunes musical toothbrush. It has also entered new markets, such as developing games specifically for older adults through its “Generations” series.
  • Additionally, Hasbro partners with different companies to develop video games based on their popular brands. They work with major game developers and utilize licensing agreements to create digital versions of their games.
  • Recently, Hasbro has introduced new products such as Star Wars figures and innovative board games like Life in Reterra.
  • As stated by Hasbro Statistics, these efforts show Hasbro’s ongoing commitment to innovation and adapting to consumers’ changing preferences.
  • Overall, Hasbro remains a leading player in the toy and game industry, continually expanding its offerings and exploring new avenues for growth.

Hasbro Financial Statistics 2023

  • In the third quarter, Hasbro, Inc. saw a 10% decrease in revenue.
  • Despite this overall decline, their Wizards of the Coast and Digital Gaming segment experienced substantial growth of 40%.
  • This growth was driven by successful digital games like Baldur’s Gate III and Monopoly Go!, which added $63 million in revenue during the quarter.
  • However, declines were observed in the Consumer Products segment (-18%) and Entertainment segment (-42%).
  • The drop in Consumer Products revenue was due to expired licenses and weaker trends in certain categories. However, Hasbro managed to increase its market share in four out of five key categories.
  • For the quarter, Hasbro reported an operating loss of $169.5 million. Adjusted operating profit, excluding specific items, was $342.6 million, with an adjusted operating profit margin of 22.8%.
  • This margin improvement of +6.7 percentage points over the previous year was driven by the successful sales of licensed digital games and effective cost-saving measures.
  • Adjustments in the financial results excluded a pre-tax loss of $473 million related to assets held for sale, specifically the eOne Film and TV business, which, according to Hasbro Statistics, is expected to be sold by the end of the year.
  • Hasbro remains on track to achieve approximately $200 million in gross cost savings in 2023 through its Operational Excellence initiative.
  • Looking forward, Hasbro has adjusted its 2023 guidance to reflect lower revenue expectations for the Consumer Products segment while maintaining the outlook for the Wizards of the Coast, Digital Gaming, and Entertainment segments. The company anticipates completing the sale of the eOne Film and TV business by the end of the year.

Third Quarter and Year-to-date 2023 results:

$ Million, except earning each share

Q3 2023 Q3 2022 %

Change

YTD

2023

YTD

2022

%

Change

Net Revenues

$1,503.4 $1,675.9 -10% $3,714.4 $4,178.2 -11%
EBITDA $ 115.3 $267.1 >-100% $170.8 $726.5

>-100%

Adjusted EBITDA $401.5 $345.5 16% $698.8 $845.9 -17%
Adjusted Net Earnings $227.8 $196.2 16% $296.5 $436.2 -32%
Adjusted Net Earnings per Diluted Share $1.64 $1.42 16% $2.13 $3.14 -32%
Net Earnings (Loss) $171.1 $129.2 >-100% $428.2 $332.4 >-100%
Net Earnings (Loss) per Diluted Share $1.23 $0.93 >-100% $3.09 $2.39 >-100%
Operating Profit (Loss) $169.5 $194.3 >-100% $340.2 $533.4 >-100%
Adjusted Operating Profit $342.6 $270.5 27% $526.6 $653.3 -19%
  • Third Quarter and Year-to-Date 2023 Segment Performance
Q3 2023 Major Segments ($ Millions) Net revenue Q3 2023 Net revenue Q3 2022 Net Revenue % Change Operating Profit (Loss) Q3 2023 Operating Profit(Loss

Q3 2022

Adjusted Operating Profit (Loss) Q3 2023 Adjusted Operating Profit (Loss) Q3 2022
Corporate and Other N/A N/A N/A $0.5 $15.8 $24.1 $16.6
Entertainment $122.9 $211.6 -42% $468.5 $28.9 $8.1 $5.9
Wizards of the Coast and Digital Gaming $423.6 $303.5 40% $203.4 $102.2 $203.4 $102.2
Consumer Products $956.9 $1,160.8 -18% $96.1 $136.8 $107.0 $145.8

 

YTD 2023 Major Segments ($ Millions) Net revenue YTD 2023 Net revenue YTD 2022 Net Revenue % Change Operating Profit (Loss) YTD 2023 Operating Profit (Loss

YTD 2022

Adjusted Operating Profit (Loss) YTD 2023 Adjusted Operating Profit (Loss) YTD 2022
Corporate and Other N/A N/A N/A $22.8 $37.3 $25.5 $1.4
Entertainment $487.5 $624.3 -22% $801.4 $2.4 $15.2 $49.9
Wizards of the Coast and Digital Gaming $1,094 $986.1 11% $422.5 $434.2 $422.5 $434.2
Consumer Products $2,132.5 $2,567.8 -17% $61.5 $138.9 $93.8 $167.8
  • Third Quarter and Year-to-date 2023 Brand Portfolio

hasbro-annual-revenues-by-segment-billion

(Reference: wordsrated.com)

In the above chart, we can see the annual revenue by segment for Hasbro:

Year* Franchise brands Partner brands Non-Hasbro branded film & TV Portfolio brands
2021 $3.54 billion $1.16 billion $1.00 billion $0.72 billion
2022 $3.35 billion $1.05 billion $0.83 billion $0.63 billion
2023 $3.26 billion $0.69 billion $0.54 billion $0.52 billion

 

Brand Performance ($ Millions) Net Revenue Q3 2023 Net Revenue Q3 2022 % CHANGE YTD 2023 YTD 2022 %CHANGE
Non-Hasbro Branded Film & TV $93.9 $177.2 -47% $398.4 $528.8 -25%
Portfolio Brands $170.3 $209.0 -19% $369.4 $457.4 -19%
Partner Brands $228.2 $349.9 -35% $533.8 $775.8 -31%
Franchise Brands $1,011 $939.8 8% $2,412.8 $2,416.2 0%
  • Starting from the first quarter of 2023, Hasbro organized its brand portfolios into four groups: Portfolio Brands, Partner Brands, and Non-Hasbro Branded Film, Franchise Brands, and TV.
  • Franchise Brands now include TRANSFORMERS, NERF, PEPPA PIG, MAGIC: THE GATHERING, PLAY-DOH, DUNGEONS & DRAGONS. This restructuring aims to focus Hasbro’s efforts on these key brands within its portfolio.

Hasbro Global Revenue Statistics

hasbro-net-revenue-from-2006-to-2023

(Reference: statista.com)

  • In 2023, Hasbro reported total revenues of around $5 billion, which was a decrease of over $850 million compared to the previous fiscal year.
  • Based in Pawtucket, Rhode Island, Hasbro is a leading American company that manufactures toys and games and operates media assets.
  • Hasbro owns well-known brands of toys and games, including Monopoly, Risk, Cluedo, and Trivial Pursuit, which it acquired when it bought Parker Brothers in 1991.
  • Hasbro Statistics states that Monopoly holds the Guinness World Record for being the best-selling board game ever.
  • Hasbro is widely recognized in the US toy industry for its popular card and board games.
  • In the global toy market, Hasbro ranked as the third-largest company in 2022, after LEGO and Bandai Namco.
  • Mattel, another major competitor, ranked fourth during the same period.
  • Mattel faced financial challenges after losing the license to produce Disney character dolls and toys (such as Disney princesses) to Hasbro in 2016.
  • However, Mattel has since regained this license and has launched a new line of dolls and figures in stores.

Hasbro Revenue in the United States Statistics

hasbro-s-international-revenue-compared-to-u-s-revenue-from-2019-to-2023

(Reference: statista.com)

  • In the fiscal year ending 31st December 2023, Hasbro earned just over $3 billion from sales in the United States alone.
  • Both international and US sales declined compared to previous years.
  • Overall, Hasbro’s global revenue for 2023 amounted to about $5 billion.
  • As per Hasbro Statistics, The United States consistently provides the largest share of Hasbro’s revenue.
  • In 2023, toy retail sales in the US decreased to $28 billion from $30 billion in 2022, indicating the market’s size.
  • North America, including the US, is a crucial market for toy companies like Hasbro, LEGO, and Mattel. These companies experienced significant growth in sales in North America during the COVID-19 pandemic.
  • In the international toy market, China and the United States are dominant players, as stated by Hasbro Statistics.
  • Chinese exports of toys and games exceeded $100 billion in 2022, far surpassing the combined total of Germany and the US, which was $13.3 billion.
  • Despite its smaller export role, the U.S. remains the world’s second-largest exporter of toys and games.
  • However, the US is the largest importer in this category globally, with imports exceeding $55 billion in 2022.

Hasbro Operating Profit or Loss

  • In 2023, Hasbro faced an annual operating loss amounting to $1.54 billion. This was the only year in the past five years where the company reported a loss.
  • As stated by Hasbro Statistics, the substantial loss was mainly due to expenses related to goodwill impairment and losses from selling off business assets.
Year Operating profit/loss Change
2019 0.65 billion
2020 0.50 billion – 23.05%
2021 0.76 billion + 52.11%
2022 0.41 billion – 46.59%
2023 – 1.54 billion – 477.43%

Hasbro Demographics Statistics

  • In Hasbro, almost 46% of employees are female, and around 65% are male.

(Reference: zippia.com)

  • The total employee count is almost 65.4% White, 16.3% Latino or Hispanic, 8.2% Asian, 7.2% Black or African, and 2.9% unknown.
  • At Hasbro, the majority of employees have earned a bachelor’s degree, with 69% of them holding at least this level of education.
  • According to Hasbro Statistics, business is the most common field of study among Hasbro employees, with 22% having majored in this area.
  • At Hasbro, 54% of employees are men, and 46% are women, showing a workforce where men are the majority.
  • The largest racial or ethnic group among Hasbro employees is White, making up 65% of the workforce.

hasbro-employee-average-age

(Reference: zippia.com)

  • The largest group of Hasbro employees falls within the 20-30 age range, making up 37% of the workforce.
  • The smallest group consists of employees under 18 years old, accounting for only 4% of the total.

hasbro-employees-length-of-employment.

(Reference: zippia.com)

  • Hasbro Statistics states that the largest group of employees at Hasbro stays for less than one year, accounting for 32% of the workforce.
  • On the other hand, it’s uncommon for employees to stay with Hasbro for 8-10 years, with only 6% of employees remaining in this tenure range.

hasbro-competitor-salary-comparison

(Reference: zippia.com)

  • The most common salary range among Hasbro employees is $25,000 to $40,000 per year, with 29% of employees falling into this category, as per Hasbro Statistics.
  • In contrast, the least common salary range is less than $25,000 annually, with only 8% of employees earning in this bracket.
  • The most common certification among Hasbro employees is a leadership certificate held by 13% of the workforce.
  • The Democratic Party is the most common affiliation among Hasbro employees. The largest political contribution from a Hasbro employee was made by Brian Goldner, who donated $11,420 to the Democratic Party.

Hasbro Share Statistics

  • Hasbro currently has 139.22 million shares outstanding, an increase of 0.41% over the past year.
Owned by Institutions (%) 93.50%
Owned by Insiders (%) 5.97%
Shares Change (QoQ) +0.02%
Shares Change (YoY) +0.41%
Shares Outstanding 139.22M
Float 131.17M
  • Valuation Ratio
PEG Ratio 0.78
P/FCF Ratio 13.29
PB Ratio 7.91
Forward PS 1.93
PS Ratio 1,71
Forward PE 15.78
PE Ratio N/A
  • In the last 52 weeks, Hasbro’s stock price has dropped by 7.53%. Hasbro’s beta stands at 0.64, indicating that its price has shown lower volatility compared to the broader market average.
Average Volume (20 Days) 2,499,564
Relative Strength Index (RSI) 44.69
200-Day Moving Average 54.44
50-Day Moving Average 60.21
52-Week Price Change -7.53%
Beta (5Y) 0.64
  • The latest short interest in Hasbro is 5.10 million shares, representing 3.66% of the outstanding shares that have been sold short.
Short Ratio (days to cover) 2.23
Short % of Float 3.88%
Short % of Shares Out 3.66%
Short Previous Month 7.50M
Short Interest 5.10M

Hasbro Patents Statistics

  • Hasbro holds 1143 patents worldwide, 887 of which have been granted. More than 65% of these patents are currently active.
  • The United States leads in the number of patents filed by Hasbro, followed by the United Kingdom and Europe.
  • In 2021, Hasbro generated $5.1 billion in annual revenue, as per Hasbro Statistics.
  • The United States serves as the main hub for research and development and is also Hasbro’s home country.
  • Founded in 2003 by Hillel, Henry, and Herman Hassenfeld, Hasbro operates in the toy, board game, and media industries.
  • As of March 2022, Hasbro has a market capitalization of $13.17 billion.

how-many-patents-did-hasbro-file-in-different-countries-

(Reference: insights.greyb.com)

Nation Patents
Taiwan 1
Israel 1
Netherlands 1
Korea (South) 1
Russia 1
Norway 1
France 1
Austria 2
Argentina 4
Italy 6
Vietnam 7
Spain 8
Japan 9
Mexico 10
Brazil 10
Hong Kong 11
India 11
Germany 13
Canada 13
New Zealand 14
Australia 53
China 87
Europe 104
United Kingdom 210
United States of America 501
  • Research Centers of Hasbro Patents Location:

where-are-research-centers-of-hasbro-patents-located

(Reference: insights.greyb.com)

Conclusion

Founded in 1923, Hasbro is a leading global company known for its toys and games. It is famous for popular board game brands such as Monopoly, Scrabble (in North America), and Trivial Pursuit. With a diverse portfolio of brands, Hasbro continues to attract customers of all ages and backgrounds in markets around the world. Hasbro has a very bright future with the rate of growth we are observing to date. We have shed enough light on the “Hasbro Statistics” through this article.

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Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.

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